DISCOVER: Develop a thorough understanding of the project, audience, and objectives to formulate a strategy.
PLAN: Bring the design to life in the form of an interactive and functional prototype. Review, refine and optimise.
DESIGN: Craft a purposeful design to reflect the objectives and indicate the direction for the entire project.
PRODUCE: Incorporate implementation and technical components into a highly functional system, ready for review.
DELIVER: Review, refine, test and prepare final product for delivery. Launch and continue to evolve over time.